For many senior citizens the problems of life begin at home. Elder abuse can be in the form of physical abuse, psychological abuse, economic abuse and neglect & isolation. The biggest challenge with elder abuse is that it is usually hidden. A sense of fear that they may be abused more if they speak up leads to elder abuse being hidden. Hence empowering senior citizens is the most effective tool in the response to elder abuse. A Helpline for senior citizens enables them to reach out for help and assistance against abuse. It is also helpful in information dissemination thus creating awareness amongst senior citizens in a number of matters.