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WATER TABLETS

WATER TABLETS

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Using Tablets in Rural India to Build Demand for Safe Water

NEW DELHI, May 21, 2013 /PRNewswire via COMTEX/ — Safe Water Network announced today the launch of its innovative Tablet-based water and health education campaign designed to build awareness of and demand for safe water in rural communities. In one of the first applications of this technology in such a setting, the campaign uses multiple regional dialects and culturally specific marketing content to educate community members on the benefits of safe water and its link to good health. This work is supported by Merck Foundation and builds upon a long-term partnership with Safe Water Network to accelerate the adoption and usage of safe water for drinking and cooking.

“At Merck, we are interested in understanding how innovation can be used to improve global health,” says Danielle Menture, vice president of Global Safety & the Environment at Merck. “This initiative is an excellent example of a new way to use technology to improve access to clean water.”

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Global health experts have been calling for an increased focus on behavior change for many years

Dr. Aidan Cronin, a Water, Sanitation and Hygiene Specialist at UNICEF India, recently stated, “UNICEF realizes the importance of creating awareness about safe drinking water and its multiple benefits.” Dr. Cronin views the Safe Water Network campaign as an important step forward. “In the midst of technology’s growing reach,” he says, “the Tablet campaign is an innovative program that will make people aware about water safety.”

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